
General Mills partnered with DC for a similar promotion in 2011.
Cinnamon Toast Crunch, Lucky Charms, Honey Nut Cheerios, Trix, Cookie Crisp, and Reese’s Puffs will also feature DC Comics costume piece cutouts on the backs of their boxes.
Each comic will actually be a Part One of a two-part series, with readers being directed to the Big G Cereal Heroes website to read Part Two.